SEO

Search can take many forms. That is what is interesting about Oyster.com, as it offers comprehensive hotel reviews. These are reviews performed by professional hotel reviewers – not user-generated content where the bias of the reviewer is unclear. Just as Consumer Reports puts the products it reviews through rigorous testing, Oyster puts the effort in […]

Last year at SES San Jose we held the first annual foosball smackdown event. The best and the brightest of Yahoo! and Google have again decided to step up to the challenge. Last year Yahoo! won and Google is itching for revenge. At stake is the coveted Perficient Digital Cup, and surely every foosball player […]

I was a bit surprised with the recent change in the NoFollow policy at Google. For a couple of years, it seemed so clear. Google was allowing you to provide them information on what pages on your site you considered most important. I wrote about this recently for Search Engine Watch in a post called […]

Data from Hitwise for February of 2009 shows that the top three search properties owned by Google are: Search Property % of All Google Traffic Google 68.42% YouTube 9.41% Google Image Search 5.76% This means that Google Image Search has about 8% of the traffic of Google Web Search. For people with image-rich sites, this […]

Peter is Google’s Product Manager for Image Search. Prior to Google Peter was at Ask.com working on Search Quality. Prior to Ask Peter worked as an engineer at Oracle where he enabled regular expression support in SQL and developed a migration solution to convert databases to Unicode, both equally challenging and rewarding projects. Peter also […]

Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data-driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of analytics and online marketing. Mortensen is an Entrepreneur and was the COO […]

The interview for this week is with Yahoo!’s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the […]

Richard Zwicky has been involved in search marketing for 10 years, starting in the late 1990s. He started in the industry by managing the online campaigns for his own successful e-tail operation, which quickly led to developing Metamend, a leading search engine optimization firm which he co-founded in 2000. As CEO for Metamend, he managed […]

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports […]

Some time last week Google introduced a fascinating new feature into one of the Local Business Center accounts I manage for a client.  I haven’t seen anything written about this among the Local blogger community, or on the Google blogs, so this appears to be a bit of a stealth feature that Google is resting […]

Imagine you want to establish yourself as a true leader in your market space. However, the market space has been around for a few years, and there are other sites that have already established themselves as leaders. A natural thing to do is to backlink those leaders (i.e. use a tool such as LinkScape to […]

This week I am publishing a recent interview with Microsoft’s Dr. Scott Prevost. Scott is the principal development manager in the Powerset group at Microsoft. I used this discussion to get some insight into what Powerset is about, and how Microsoft intends to use it as a part of their core search technology in the […]