SEO

The Page Rank Algorithm Google Page Rank is a system used by Google for measuring the number and quality of links onto a web site. Originally defined in a thesis by the Google founders, Sergey Brin and Larry Page, Page Rank has become the source of much confusion and myth. Many webmasters and SEOs are […]

Some readers may be thinking that this is the wrong question. Many webmasters focus on the question “How do I get as much traffic as possible from search engines?” It turns out that for “real businesses” (as opposed to Spam sites) that are looking to grow their business for the long term that you need […]

This article will outline tips for optimizing your video files to get traffic to your web site. Video search optimization is in its infancy, but it’s growing rapidly. As more and more users get broadband access, video’s usage level will grow even further. In addition, more and more web sites are simply shoving video in […]

There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the […]

The role of metatags is misunderstood by some members of the webmaster community. I still have people who are not in the business come up to me and talk about SEO as if it’s all about picking keywords metatags. I try not to cringe when I get into these discussions. I once had an idea […]

Linking is one of the most important components of increasing traffic to your web site. Here are 8 simple methods to get links to your site: Links are a contract term: Any time you sign a contract with a new business partner, include in the agreement a requirement that they must link to your site. […]

You may have heard that links from other sites to your site play a key role in helping your site rank highly in search engines. This is, in fact, true – but it’s important to understand what makes a good link versus a bad link. This paper will discuss all of this in detail. When […]

Overview Google’s new Custom Search Engine (Google CSE) program enables website owners to define their own search engines. CSE provides a deceptively simple form-based interface for building a domain-specific search engine on top of the Google search platform. This means that the builder gets to focus on selecting valuable content and tuning the ranking criteria, […]

One of the key factors that will determine the long term success of Google’s Custom Search Engine announcement is whether or not users will find value in Custom Search Engines (CSEs). Put differently, will CSEs differ enough from Google’s core search results to be worth the trouble? Users are not going to use these things […]

Article Abstract This article provides a brief overview of all aspects of Google Co-op. It then deals with one aspect of Google Co-op, Subscribed Links, in more detail, providing a discussion of benefits, instructions on how to implement Subscribed Links, and Subscribed Link examples. This article is a follow-on article to several previous articles about […]

Article Abstract This article provides a high-level overview of Google’s new service, Google Co-op. The purpose of the article is to help individuals better understand what Google Co-Op is, how they can use it, and what they will see. This article is intended to be an overview in nature. Other articles go into more detail […]

Article Synopsis This article focuses on the annotations aspect of Google Co-Op Topics and Annotations. It provides a brief overview of Google Co-Op and then deals with annotating or labeling web content (URLs) in more depth. In May of 2006, Google announced the Google Co-op program. This article is a follow-on article to a previous […]