SEO

Cindy Krum December 5, 2011 Full Transcript

Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as […]

Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing’s strategy: Become a personal assistant for […]

Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor […]

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript

Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at the University of Cincinnati Department of Neurosurgery. […]

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points […]

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those […]

Richard Baxter is the founder of SEO Gadget, an SEO agency specializing in large site architecture, conversion rate optimization (CRO), keyword research, technical SEO, infographics, content development and most of all, link building in competitive industries. Catch him speaking at Mozcon on the 26th of July. 1. Freshness of data (delay between link being detected […]

Want to control those pesky bots? There are techniques available to help you control what they crawl, and what they index. This article will discuss the basics and point you at some resources for more information. Robots.txt Overview The most basic technique is the “robots.txt” file. This file allows you to tell search engine robots […]