SEO

The good folks at BloomReach shared some data with me recently. This data showed how “gift” oriented search queries differ from other types of queries. In the process of reviewing this, I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background […]

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook […]

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smartphone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage multi-screen engagement and specifically to […]

Mercedes made headlines recently with their revamped mobile site. The good news is that they were able to increase mobile traffic 85% year to date, and 170% over last year. The bad news is that when I looked at their revamped site it was evident that they didn’t account for SEO as part of the […]

Eric Enge: Hi. I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, “YouTube and Video Marketing: An Hour a Day,” and we’re going to have some fun talking about some things that people don’t really necessarily know about success in video marketing, […]

UPDATE July 2016: As of October 2014, Google has no plans to update Toolbar PageRank any longer. UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: “PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> […]

Eric Enge: Hi, I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR, and also the author of “YouTube and Video Marketing an Hour a Day.” Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we’re going to get down and […]

Guest Post by Ashutosh Garg In this article, by page quality, we refer to the quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm […]

Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others […]

Key Points From The Interview Bing’s goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people’s heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use […]

Full Transcript Eric Enge: My name’s Eric Enge of Perficient Digital. I’m here today with Cindy Krum. Cindy, can you give us a little background on yourself? Cindy Krum: I’m the CEO and Founder of MobileMoxie based in Denver, Colorado. We offer mobile marketing consulting and mobile SEO consulting, and we have a cutting edge […]

Update: In December 2015 we ran an actual test of the performance of Moz vs Majestic vs Ahrefs in finding backlinks to major sites. There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But […]