SEO

Featured in the Moz Top 10 for March 2016 UPDATE: 23 September 2016 – Google announced today that Penguin 4.0 is rolling out. Recently Perficient Digital’s Eric Enge and I conducted a Virtual Keynote live online with Google Webmaster Trends Analyst Gary Illyes (@methode on Twitter). You can watch the entire event or read a full […]

If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning program, and help get you started on setting one up.     Don’t miss a single episode of Here’s Why. […]

Nofollow Attribute Video Tutorial Script Today I am going to explain how to implement a NoFollow tag, and when you should consider using it. What Does a NoFollow Attribute Do? A NoFollow attribute is an instruction to the search engines, telling them that you don’t want to pass PageRank through a link. You should use […]

Study: Does RankBrain Actually Improve Search Results? Google made a big splash in October 2015 when they announced the existence of a new ranking algorithm that they call RankBrain. The news broke in this article in Bloomberg. Google made some very limited comments about what it is, and has had little to say since then. […]

When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. But as it turns out, in many cases a direct answer that comes from your site can actually be a boon to your site traffic, putting […]

Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience. Our second Virtual Keynote […]

Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm. In this episode […]

In October 2015 Google took the rare step of announcing a major addition to its search ranking algorithms. That new addition, already in operation at the time of the announcement, was named RankBrain. It was revealed to be a major application of machine learning technology to aid a better understanding of search queries made by […]

Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what […]

The good news about SEO is that anyone with basic intelligence and the motivation to learn can eventually, over time, become an SEO expert. SEO is a potentially lucrative and rewarding profession that does not require a particular college degree. It can be learned on-the-job and from available resources. The bad news about SEO is […]

Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first time, they welcome a guest; but not any old guest, a very, […]

The Google search results page ain’t what it used to be. Almost never do you see anymore the “ten blue links and some ads” that used to characterize a Google search result. In an effort to become ever more useful to its users, Google has been experimenting with many different ways of getting us more […]