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Why Authority Matters to SEO – Here’s Why #87

Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via […]

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Why Trust Matters to SEO (Even If It’s Not a Ranking Factor) – Here’s Why #86

Obviously, trust is an important issue in life but it’s also critical to long-term SEO success for your business. Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Mentioned Yahoo’s TrustRank patent […]

Why the Two-Part Ranking Model Simplifies SEO – Here’s Why #84

SEO seems so complex. Can The Art of SEO lead author Eric Enge really reduce it down to just two essential factors? Find out in this episode of our Here’s Why series! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

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Why Links Are Still a Powerful Ranking Factor – Here’s Why #82

As Google becomes more sophisticated in evaluating content and relevancy, are links to your pages becoming less a priority? We have the data from a massive study. Find out what we found out in our latest entertaining and informative Here’s Why video! (Full transcript and links mentioned below the video) Don’t miss a single episode […]

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Why Deep Linking Takes Apps to the Next Level – Here’s Why #81

Google deep linking opens up the world of Google search to app developers. Learn why that’s important to the future of apps and search in this episode! You’ll find any links mentioned and a full transcript below the video. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]

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Why User Experience and Content Quality Are SEO, Too – Here’s Why #80

When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, Eric Enge explains to Mark Traphagen why those two things should be included in […]

Why You Need to Understand Structured Data – Here’s Why #79

Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area […]

Why Google’s Second Mobile Update Matters – Here’s Why #78

Google has been shouting at you for a while now to get mobile friendly. Are you paying attention? In this episode of Here’s Why, we’ll explain why the second mobile ranking update from Google is a loud and clear message that you should. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

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Why CTR Is Not a Direct Ranking Factor – Here’s Why #77

Some people believe that click behavior, such as click-through rate (CTR), influences Google search rankings. Does it? Find out in this episode! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

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Are Links Still a Powerful Ranking Factor? (New Study)

  As seen in… [clearfix] Are Links Still Important for SEO? UPDATE! See our latest version of this study at Do Links Still Matter for SEO in 2017? You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over […]

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Are Links Still a Powerful Ranking Factor in 2016 ?

Are Links Still Important for SEO? UPDATE: For the latest version of this study go to Do Links Still Matter for SEO. You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the […]

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Why You Need to Understand Rel=Canonical – Here’s Why #76

Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In […]

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