Digital Marketing

Seth Godin recently wrote a post titled Building 43. The gist of this post was that it’s a bad idea to best against the webspam team at Google. As reader’s of this blog know, I couldn’t agree more. For Google, the relevance of their search results is a core strategic asset. If Google’s results are […]

As the founder of Efficient Frontier, Anil Kamath is the primary architect of the company’s core product. He continues to lead the product and technology innovations at Efficient Frontier. Before Efficient Frontier, Anil founded eBoodle, an eCommerce company providing comparison shopping and digital wallet services, that was acquired by Bizrate. At Bizrate, Anil managed the […]

A short while back the folks at SEO Blackhat published a great post called This Will Go Down on Your Permanent Record. You might ask what a self-professed “white hat” such as myself was doing rousting around on the SEO Blackhat blog, but the reality is that I am a fan of the SEO Blackhat […]

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it’s a great post. I started to write this post as a comment on SEOmoz, but it just […]

One of the questions you see swirling about the forums and blogs these days is whether or not you should noindex your RSS feeds to avoid duplicate content problems. The source of the problem is that RSS feeds are being crawled by the search engines. In addition, many people are now recommending that you include […]

Rick Klau is Vice President of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick […]

You see the postings in the forums. People talk about their sites going in an out of the index on a regular basis. Their sites go in for 5 days, and they are out for 10. It’s a wrenching experience. In my recent interview with Adam Lasnik, Adam explained that it simply means that Google […]

This is an overview of the day that Google called Searchology (May 16, 2007). In this post, I will cover some of the aspects of the event other than the announcements themselves. This will include a series of pictures from my trip to the Googleplex, with some comments about each one, and what Google seemed […]

May 16th was a fascinating day. I had the pleasure of sitting in on a major press announcement by Google in Mountain View, at an event that Google called “Searchology”. In this announcement, Google announced four significant enhancements to search as we know it: Universal Search: This is the biggie. Now when you use Google’s […]

Tomi J Poutanen is the Senior Director of Product Management, Yahoo! Social Search. Tomi Poutanen directs the product management team overseeing Yahoo’s social search products Yahoo! Answers, del.icio.us, and Yahoo! Bookmarks. He has worked at Yahoo! since the company acquired Inktomi, a Web Search technology provider, in March 2003. While at Inktomi, Poutanen was the […]

I had a great discussion with Tomi Poutanen last week about the future of algorithmic and social search. Tomi identified 3 challenges faced by algorithmic search: The size of the web they are searching and indexing Subjective queries, such as “what’s the best hotel in New York” can’t be addressed by algorithmic search The spammers […]

The following is the transcript of an interview of Mark Lucovsky, a Technical Director of Engineering at Mountain View, California-based Google, Inc. Mark has held this position at Google since November 2004. Before joining Google, Mark was a Distinguished Engineer at Redmond, Washington-based Microsoft Corporation. While at Microsoft, Mark was a founding member and principal […]