Digital Marketing

This is the second in our series about building multi-million dollar websites. In the first article, we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content […]

The following is the transcript of an interview of John Marshall, CTO of Market Motive. John was CEO of Clicktracks, until very recently when he left the company to put together Market Motive. A Netscape alumnus who is responsible for two other successful software companies, John Marshall brings 20 years of experience in the software […]

Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles […]

Danny Sullivan and I recently spoke about a variety of search industry-related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge Google’s […]

Interested in building a website that can sell for millions of dollars? Who wouldn’t be? Of course, the catch is that it’s a lot of work, especially in today’s search engine environment. A few years back, it was much easier. Two things have made this a more difficult task. One is that the search engines […]

Where is the true value in a website? It’s a question that you will think about deeply if you are ever involved in the purchase or sale of a website. Traditional business metrics focus heavily on the financial component, such as: Month to month revenue for the last 2 to 24 months Margin for those […]

SEO is not a report generating business. It’s a roll your sleeves up and dig in kind of activity. What’s sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not […]

Robert Scoble is a technical evangelist, writer, and the author of one of technology’s most influential blogs, Scobleizer. In addition to his executive position at PodTech, he also produces ScobleShow, a video show where Robert visits the world’s best technologists, tours cool tech companies, and gets exclusive demos of the latest Web sites and gadgets. […]

Rebecca Lieb is the editor-in-chief of the ClickZ Network. She has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. She worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a […]

Duplicate Content is one of the most perplexing problems in SEO. In this post, I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it […]

Rand is considered by many a new marketing and media pioneer and innovator. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investors Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He […]

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news […]