Digital Marketing

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a […]

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics […]

Richard is Founder, President, and Chief Gooroo for AdGooroo, and is a long-time internet marketer over 15 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from […]

Bruce has operated as an executive with several high-technology businesses and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles […]

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape […]

The interview for this week is with Bruce Clay, one of the industry’s longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, […]

Nathan Buggia is the Lead Program Manager for the Live Search Webmaster Center, Microsoft’s suite of tools designed to help web publishers get better results from Live Search. Buggia has overall responsibility for all the Webmaster Center Tools, Community, and evangelism within the search marketing industry. Previously, Buggia spent six years in Microsoft’s Server and […]

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given website has a finite amount of this asset and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as […]

Our interview this week is with Microsoft’s Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It’s a great product and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all […]

Frazier Miller serves as the general manager for Yahoo! Local, one of the most visited local network of sites online. Bringing a strong background in product management, Frazier is responsible for setting overall strategy and prioritization for Yahoo! Local properties. He currently oversees all of the products that are core to Yahoo!’s ongoing local initiatives, […]

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio-based bid management is a must. Basically, what this is, is a method for dealing with individual keywords that […]

This week’s interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google’s Carter Maslan and Microsoft’s Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out!