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Latest Interview: AdGooroo’s Rich Stokes

by on September 29th, 2008 | ~ minute read

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The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.
This is not a focus on the basics of PPC, but rather the tricks and techniques that differentiate the most successful advertisers from the rest of the pack. Let us all know what you think about it below.

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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