Digital Marketing

One of my favorite topic areas to explore are the issues with multi-channel marketing. With more and more ways to advertise these days and more and more interaction between marketing channels, it is a really important frontier in search marketing. That’s why this interview with Omniture’s Bill Mungovan is so interesting. Bill is the director […]

The following is the transcript of an interview of Rajat Mukherjee, product lead for Google’s Custom Search Engines project. Dr. Rajat Mukherjee is a group product manager on the search team at Google, Inc., working on several products, including Google Custom Search. Prior to joining Google, Rajat was senior director of product management, Yahoo! Search […]

This week’s interview is with Google’s Dr. Rajat Mukherjee. It was a chance for me to get a fresh look at what has been happening with Google’s Custom Search Engine program. Google now has more than one million users for the program. Not bad. Two years ago this number was more like 100,000. In addition, […]

One often overlooked factor in link building is how quickly the links will get recognized by search engines. This is important because the speed with which links are recognized determines the time delay between getting the links and seeing improvements in search engine rankings. In today’s dollar-conscious environment business managers want to know when they […]

This week’s interview is with Sabrina Parsons, the CEO of Palo Alto Software. In a departure from the normal focus of our interviews, we talked Sabrina about their email management product known as Email Center Pro. It looks like a great productivity tool for small businesses.

I am excited about this week’s interview with Pankaj Mathur of InfoUSA. What I got out of it was a really deep look at the true problems related to local search, and the size and complexity of the infrastructure required to deal with it. Read this interview and it should give you a new perspective […]

This is a little bit off our normal path, as it is not an SEO or analytics centric interview. However, Palo Alto Software has a neat product that small businesses can use to manage their operations, known as Email Center Pro. In addition, it offers some nice analytics tools that can be used to help […]

Pankaj Mathur is the Vice President Sales for the infoUSA Licensing Division. He has been with infoUSA since 2005 and is currently managing the POI data licensing relationships with local search engines, navigation partners and LBS players. He works with the product team at infoUSA and with customers on new technologies and products. Pankaj has […]

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let’s look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR […]

For the second year running, Perficient Digital is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touches to the winners of our “Foosball Challenge” at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here […]

Back on Feb 26, I put a podcast together with Michael Gray. In this podcast, we dug into the various uses of Twitter. In particular, we spoke about commercial uses, and the types of things you need to do to use Twitter as a promotional tool, while not incurring the ire of the audience. Good […]

Chris Zaharias runs Sales for Omniture’s SearchCenter SEM solution and is a seasoned sales executive whose working knowledge of search marketing dates back to the late ’90s. Chris has more than a dozen years of eCommerce, online marketing and enterprise technology experience, including domestic and international management positions at Netscape, RealNames – an early pioneer […]