Digital Marketing

One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking […]

I received a request on Twitter from @nsandlin for an article on how to balance on page content between enticing content for users and keyword-rich content for search engines. It’s a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate […]

Enlighten was acquired by Perficient Digital in December 2015. The results are in from the 2010 MediaPost OMMA Awards and the International Academy of the Visual Arts W3 Awards, and three websites designed and developed by Enlighten (now Perficient Digital) are among the winners. This year, the recently released Hunter Douglas iMagine™ Design Center Upload […]

Adam is a digital strategist who specializes in online marketing strategy, site optimization and analytics, search engine marketing, product, and social web integration. Adam was most recently a Senior Product Specialist at Google Latin America in their Buenos Aries office and has worked with clients that include the New York Times, Zappos, Adobe, and Salesforce. […]

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The “see search terms” feature […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) announced today that the Kao Brands Company John Frieda® brand has been granted a WebAward for the John Frieda® Product Advisor. The online tool, designed and developed by Enlighten, was named Best Consumer Goods Website in the Web Marketing Association’s 14th annual […]

Pubcon is coming soon – November 8 through 11 in Vegas. Always a good event, with great speakers and keynotes. You can get a 20% discount by using the following coupon code: rc-3479915. Just go and register at the Pubcon website. Hope to see you there!

Back in June Wordtracker announced their new tool: Link Builder. Not long after that, I interviewed Ken McGaffin to learn more about the tool and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link […]

Ken McGaffin is Chief Marketing Officer at Wordtracker. He is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies, and non-profit organizations. Wordtracker recently announced their new link building tool, Word Tracker Link Builder. This tool is based on the Majestic SEO link database. Interview Transcript Eric Enge: […]

Richard Zwicky of eightfold logic just released a poll to determine the top writers in the SEO space. We are, of course, excited to be on the list! Take a moment and go vote for your favorite SEO writers (even if it isn’t me!). Thanks!

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The […]

Mikko Ollila is a senior product manager working on Bing Local. He is responsible for defining the value proposition and driving the business strategy for Local Search. Ollila first started working at Microsoft Corp. in 2006 with Microsoft Dynamics as a product manager overseeing supply chain ERP offerings. He joined Bing in 2007, where he […]