Digital Marketing

Key Points Jim provides a great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency […]

Do you hit the bull’s-eye every time? If so, you are standing too close to the target. As Woody Allen puts it: If you’re not failing every now and again, it’s a sign you’re not doing anything innovative. Everyone has a “risk muscle.” You keep it in shape by trying new things. If you don’t, […]

A followup to my graphic standards and style guide post: The more often you do something in the same way, the more difficult it is to think about doing it in any other way. Break out of this “prison of familiarity” by disrupting your habitual thought patterns. Eat ice cream for breakfast. Wear red sox. […]

An architect built a cluster of office buildings around a central green. When construction was completed, the landscape crew asked him where he wanted the sidewalks. “Just plant the grass solidly between the buildings,” was his reply. By late summer the new lawn was laced with paths of trodden grass between the buildings. These paths […]

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: Panda 1.0: February 23/24, 2011 – The initial launch. Panda 2.0: April 11, 2011 – added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, […]

When I first started working in user experience design, the thought of designing a form filled me with dread. It’s something that seems like it would be so easy, but creating a really good form requires a lot of thought (which is why poorly designed forms still abound). Many Web conventions exist around form creation, […]

Stephan is a co-author of “The Art of SEO” published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical eCommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet […]

A high school teacher drew a dot on the blackboard and asked the class what it was. “A dot on the blackboard,” was the only response. “I’m surprised at you,” the teacher said. “I did this exercise with a group of kindergartners and they thought of fifty different things it could be: a squashed bug, […]

My previous post on MyPlate demonstrated my interest in infographics and the user experience they offer. Some are definitely richer, more successful, and more compelling than others. Joe Chernov shares how designers rate success in “16 Experts Answer, “What makes a great infographic?” In addition to the good points these experts note, great infographics can […]

Bill Slawski is the president and founder of SEO by the Sea, and has been engaging in professional SEO and internet marketing consulting since 1996. With a Bachelor of Arts Degree in English from the University of Delaware and a Juris Doctor Degree from Widener University School of Law, Bill worked for the highest level […]

Bill Slawski is the president and founder of SEO by the Sea, and has been engaging in professional SEO and internet marketing consulting since 1996. With a Bachelor of Arts Degree in English from the University of Delaware and a Juris Doctor Degree from Widener University School of Law, Bill worked for the highest level […]

Linda is the Director of eCommerce Research at Elastic Path, author of the Get Elastic Ecommerce Blog, and conversion consultant to some of the Net’s largest companies. Find her on Twitter @Roxyyo and @Getelastic, or on Etsy. Interview Transcript Eric Enge: Welcome Linda, can you provide some background on yourself to start? Linda Bustos: Sure. […]