Cloaking is the practice of showing a different result to a search engine than is shown to an end user. Classically, this is done by one of three methods: Detecting the User Agent Name of the Search Engine Robot Detecting the IP Address of the Search Engine Robot (“Bot”) Detecting both the User Agent Name […]
Digital Marketing
The Art of Keyword Selection
Many webmasters have learned that keyword selection is important. In fact, it’s a critical part of the site design and building process. However, there are many considerations that go into picking a good keyword set. It’s not as simple as picking the highest volume keywords and building a page for each one. Here are some […]
Branko Rihtman’s Full Input to Majestic – OSE Shootout
Branko Rihtman has been optimizing sites for search engines since 2001 for clients and own web properties in a variety of competitive niches. Over that time, Branko realized the importance of properly done research and experimentation and started publishing findings and experiments at SEO Scientist. Branko is currently responsible for SEO R&D at RankAbove, provider […]
Blogging for Links and Traffic
“If you get enough positive votes in a short period of time, your article will then be moved to the home page of the site. Reaching the home page results in large amounts of visitors – thousands or even tens of thousands of visitors to your site. It also means that you will likely get […]
Wil Reynolds’s Full Input to Majestic – OSE Shootout
Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a search marketing agency in 1999, where he spearheaded the SEO strategies for companies that included […]
Anchor Text
Search engines use anchor link text as one significant component of how they determine what a web page is about. If thousands of sites link to a page on your site with the anchor text of “blue widgets”, the search engine is going to conclude that the page is most likely about “blue widgets”. Bear […]
Wiep Knol’s Full Input to Majestic – OSE Shootout
Wiep Knol is a creative link marketer that lives in The Netherlands. From there he runs his company Gila Media, which offers link building services and consultancy. He is also the co-founder of Linkbuilding.nl, a Dutch link building agency. Linkbuilding.nl offers link building consultancy, workshops, training sessions and campaign management for (mainly) Dutch websites. 1. […]
301 Redirects
301 redirects play a major role in search engine optimization. They enter into the equation in many different situations, but the 2 most common situations are: All sites should redirect all URLs associated with their domain which do not start with “www” (i.e. “http://yourdomain.com”) to the same pages on your their domain that start with […]
Do Brands on Facebook Deserve a “Pass” When They Fumble Conversations With Consumers?
So the office is a-twitter right now (apologies for the obvious social media pun) over this afternoon’s Facebook post by Nine West. I’m wearing their shoes right now…I invite them into my news feed and my inbox…but today’s post strayed a little outside the foul pole. In an attempt to mirror the voice of a […]
Sitecore Is Now Stronger – Add Matt Stehling
Our Sitecore practice is pleased to introduce the latest member, Matt Stehling. Matt graduated from the University of Wisconsin with a degree in MIS and is currently pursuing his MBA from the Keller Management School of Business. Matt is a PMP certified Project Manager who has some great prior experience having been in the airline […]
Facebook’s Newest Updates: How They May Impact Brands
I remember when I first learned about Einstein’s Theory of Relativity, and the thought that nothing