Digital Marketing

Written by Anthony Piwarun I absolutely love the AMC original series Mad Men. As a matter of fact, I like it so much that I went as the show’s main character, Don Draper, for Halloween. In case you’ve been living under a rock the past five years and haven’t heard of the show, it’s set at a 1960’s-era advertising […]

It’s the nature of the Internet and our social sharing habits that we take narratives of every kind and break them into tweet-sized pieces, leaving content to float around like so much pollen in the wind. This is one reason marketing professionals must work harder than ever to define the essential parts of a brand […]

Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at the University of Cincinnati Department of Neurosurgery. […]

The National Film Challenge weekend is just that—a weekend of challenges, fun, chaos, and a few sleepless nights thrown in. SuperHouse Pictures, the crew I joined this year, has been creating short films in and around metro Detroit for the past eight years, with the National Film Challenge as its once-a-year filming event that pushes […]

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points […]

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those […]

So much of writing marketing copy is about making decisions. Every word we choose and every expression that we wield says something about our brand. It reflects on us as much as our products do. So it stands to reason that we should put a comparable amount of effort into perfecting it. One problem that […]

Richard Baxter is the founder of SEO Gadget, an SEO agency specializing in large site architecture, conversion rate optimization (CRO), keyword research, technical SEO, infographics, content development and most of all, link building in competitive industries. Catch him speaking at Mozcon on the 26th of July. 1. Freshness of data (delay between link being detected […]

One of the early sessions at SMX Social Media was the session titled: “Extra! Extra! The Social News Sites. This session feature Neil Patel, Tamar Weinberg, and Chris Winfield as speakers. They all did an excellent job in providing an overview plus some great detail on how to work with the social news sites. This […]

Want to control those pesky bots? There are techniques available to help you control what they crawl, and what they index. This article will discuss the basics and point you at some resources for more information. Robots.txt Overview The most basic technique is the “robots.txt” file. This file allows you to tell search engine robots […]

The Page Rank Algorithm Google Page Rank is a system used by Google for measuring the number and quality of links onto a web site. Originally defined in a thesis by the Google founders, Sergey Brin and Larry Page, Page Rank has become the source of much confusion and myth. Many webmasters and SEOs are […]