Digital Marketing

Facebook is pushing out new features for brands and Page admins—and in a hurry. With the real-time nature of social media and its ever-changing landscape, it can sometimes be quite a feat to explain the plethora of new features and how they can be leveraged for brands. In the spirit of keeping everyone in the […]

Guest Post by Ashutosh Garg In this article, by page quality, we refer to the quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm […]

Usually when something is “for free” you don’t associate the word “quality” to it.   But when its paired up with a well known brand like say…Google?  Now that grabs your attention!  I’d wager that anyone reading this article uses Google daily.  I’d even say that odds are you use Google to find something on the internet multiple times […]

Congratulations to our partner, Sitecore. They were recently named as a Leader by Gartner in the recently published Magic Quadrant for Web Content Management. As a user of Sitecore, I believe this award is well deserved! This 2012 Magic Quadrant positions Sitecore among the Leaders, recognizing those firms that demonstrate both completeness of vision and […]

Adding a new webpage to your website is a great fresh content strategy that attracts search engine crawlers. This signals to both search engines and human visitors that your website is valuable and not static. However, just adding a page without any optimization is not very helpful. Here are five things to do when adding […]

A lot of clients approach Perficient with the desire to redesign an existing website, which typically involves new site architecture. Although a fresh and improved design and architecture can positively impact user experience, navigation, search robots crawling and consequently search engine rankings, it’s important to develop an SEO migration plan that covers action items before […]

Whenever we worry about being number one on search engine results for a specific keyword, we usually think about optimizing the on-page and off-page factors involved in SEO. But we usually don’t stop to think what we should not do after optimizing a website. Here are 4 things you should not do after SEO Implementation:

At Perficient we always stress to clients that SEO is constantly changing, taking short cuts is not an option, and human visitors are priority #1 and robot visitors are priority #2. But what happens when all the SEO “black hat” techniques that worked like a charm in the past start affecting your website and rankings? […]

From Technology Review comes an article about a new kind of robot who could transform manufacturing.  It’s one of those infrequent but eye opening views into what the future really holds.  This robot has sophisticated sensors, uses expressions, and can programmed by factory workers without a degree in computer science.  In short, this is just […]

  Last weekend, sixty website professionals from all around the area spent their weekend helping eight charities with a variety of website needs. Some of the charities didn’t have a website at all yet, while others had sites in a bad state of disrepair. Even others simply needed some vital fixes to broken functionality. Ann […]

I recently read an article about the effectiveness of different channels for online lead generation. The article was based off a survey of marketers from companies ranging in sizes and variety (slightly heavier B2B than B2C). Overall it stated that the marketers felt SEO was the top lead generator and the effectiveness of the PPC […]

In early 2008, I had been immersed in the agency version of web development for a whopping three years. Javascript and mobile were exploding, and I had begun to look around for a conference to attend to keep up on the new approaches other developers were taking in the wake of these shifts. In March […]