Digital Marketing

In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Perficient Digital’s Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats and Eric Enge will […]

20% of marketers believe their organizations are effective at measuring customer experience. 62% indicate that customer-focused culture is their strongest aspect of customer experience. 50% said their overall digital strategy needs more focus. The process… Earlier this year, we asked marketing leaders at Adobe Summit 2015 to take a brief survey on customer experience. This […]

Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]

Eric: Can you talk a little bit about your background Chad? Chad: Sure, it’s probably not the typical one. I’m not really “digital” or “social,” per se. I view myself as a communications professional who has simply adapted to the changing environment. I really cut my teeth in politics, working on local, state, and federal […]

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]

More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps. In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a publisher, […]

My spouse was pounding on her iPad last night in frustration – rather more frustration than typical with technology – because a news site she helps edit kept crashing the tablet’s web browser. After a few minutes of listening to her curse, I steeled myself against her wrath (which was causing our dogs to cower) […]

On July 27th, Google made another major move related to Google Plus. In the coming months, you will no longer be required to have a Google+ account to use Google’s other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called […]

I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]

Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Perficient Digital study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets […]

Brandon Daniels is the communications manager at Marathon Petroleum Corporation, and is in charge of the corporate social media accounts for Marathon Petroleum. Today’s post is a transcript where Mark Traphagen and I interview him to learn the inner workings of Marathon’s social media strategy, so we can all learn from his experience there. Eric: […]

This is the third post in a 3-part series, so if you haven’t already read my other posts about Bing Ads param insertion, be sure to check out part 1, where I explain what it is, and part 2, where I give examples of how to use it in your ads. You might be thinking that […]