Here’s Why Videos

Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Perficient Digital study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets […]

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect […]

Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them from leaving, or bouncing from your site. In this episode of Here’s Why, Mark and Eric will explain what it takes to create a […]

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every […]

As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino’s Australia has been experimenting with personalizing their deliveries. In this episode of Here’s Why, Mark & Eric discuss how your company can benefit from a simple dose of humanity. Don’t […]

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do […]

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Don’t miss a single episode of Here’s Why. Click the subscribe […]

When two complementary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest benefits of co-producing content is […]

While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your […]

Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Authority provides many benefits, both search-based on more personal ones. […]

For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions […]

When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can create more problems than it solves. On today’s episode of Here’s Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Don’t miss a […]