Here’s Why Videos

Google Authorship was originally a way for online authors and publishers to link their content to their Google+ profiles so that Google could more readily associate their content with them. The added benefit of this experiment was that authors were given a rich snippet. A rich snippet provided the author’s image and byline and appeared […]

If your name is John or Joe or Mary or Melissa, you’re probably used to hearing your name called and finding out you weren’t the John or Joe or Mary or Melissa they were looking for. Sometimes that even happens to brand names. I mean, who knew there was another Perficient Digital Something that was […]

Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting on as many many domains as possible not only does not help your SEO, but can actually hurt it. Less is really more with guest posting. You want less low-quality domains, and more high-quality content going out […]

The term “Millennial” has both positive and negative connotations. Whatever your feelings towards them are, you need to pay them both attention and respect if your marketing plan has any chance of success, especially considering they are on the verge of being part of the largest transfer of wealth in history. In today’s episode of […]

Building relationships with influencers can help take your marketing efforts to a new level. However, if you try to rush the process you run the risk of coming off as spammy and insincere. In this episode of Here’s Why, Mark and Eric will explain why influencer relationships matter, how to obtain them, and how to […]

In today’s marketing landscape, content is king. Content, however, is also everywhere. This means that producing content that truly stands above the rest becomes harder and harder each passing day. Mark and Eric are here to help. In this episode of Here’s Why, they will explain how to implement a content marketing plan that will […]

Many social media platforms tend to come and go with their hyperbolic claims of being the “next big thing.” The term “game changer” also tends to be thrown around pretty loosely; getting attached to whatever the latest and greatest platform happens to be at the time. While the new live video host known as Blab […]

Much has changed since the last edition of The Art of SEO was published back in 2009. There is one thing that hasn’t changed however; the complexity of Search Engine Optimization. In this episode of Here’s Why, Mark asks lead author of the book, Eric Enge, what has changed not only in the world of […]

Social media has become the primary way most people discover and share content. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many […]

While almost anyone can call themselves a “content marketer” just by creating content, not everyone should be one. Simply starting and maintaining a blog is a tremendous undertaking. And really, unless you have an area of expertise to cover, your content will probably get lost in the endless glut of the over-saturated world of content […]

As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look […]

More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps. In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a publisher, […]