Here’s Why Videos

What is Anchor Content and why is it now essential for effective content marketing? Eric Enge explains in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources mentioned: Buzzsumo/Moz joint study on […]

If anyone promises you they can do good SEO for your site “instantly” or with a few simple tricks, run–don’t walk–away! The truth is, truly valuable SEO takes time to accomplish. Why? In this episode of Here’s Why, Eric Enge and Mark Traphagen explain all that goes into effective SEO, and why that takes time […]

In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric […]

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

More brands than ever are doing social media marketing but so many seem less than satisfied with their results. Why are their social media strategies failing? In this episode of Here’s Why, Mark and Eric explain how to build a “flow” that results in social media that connects with your audience. Don’t miss a single […]

We reckon it don’t seem fair. Sometimes the bad guys win. In search, Google has made bodacious strides toward wipin’ out so-called black hat SEO, but we still see cases where a dastardly spammer or link manipulator is rankin’ high. Tarnation! In this episode of Here’s Why we’re gonna learn you good about why that […]

One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy. Proponents of the former say if you haven’t clearly identified what your brand is and what differentiates it, you have no clear message to communicate. The other side argues that […]

If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning program, and help get you started on setting one up.     Don’t miss a single episode of Here’s Why. […]

Let’s face it. It’s getting harder and harder to get the attention for your content. People have a lot of choices, limited time, and they’re tired and weary of the same old same old. But there’s good news: It is still possible to produce content that earns and keeps the attention of your key audience. […]

When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. But as it turns out, in many cases a direct answer that comes from your site can actually be a boon to your site traffic, putting […]

Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm. In this episode […]

Google+ has been written off for dead by many observers and social media experts. Indeed, there is no denying that most brands and all but a handful of marketers have abandoned it, if they ever gave it a try in the first place. And yet….Google hasn’t abandoned it. In fact, far from abandoning it, they […]