Here’s Why Videos

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their […]

Attending a live conference can be a great way to network and even to build up your social media presence, but you have to do it the right way. This episode will give you some insider tips on how to make your next conference a networking success. Don’t miss a single episode of Here’s Why. Click […]

Relevancy is like a relationship, it’s hard to fake. And in this episode of “Here’s Why” we’ll explain why relevance is an important concept for SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via […]

Obviously, trust is an important issue in life but it’s also critical to long-term SEO success for your business. Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Mentioned Yahoo’s TrustRank patent […]

Even though access to the web via mobile devices has been around for a long time, most sites still give desktop the priority, and mobile web design is secondary, or even an afterthought. But the rapid rise of mobile to become the predominant way most people access the web may mean it’s time to rethink […]

SEO seems so complex. Can The Art of SEO lead author Eric Enge really reduce it down to just two essential factors? Find out in this episode of our Here’s Why series! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you’re in the knowledge business, your expertise is your stock in trade. So why would you ever give it away for free? Find out in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

As Google becomes more sophisticated in evaluating content and relevancy, are links to your pages becoming less a priority? We have the data from a massive study. Find out what we found out in our latest entertaining and informative Here’s Why video! (Full transcript and links mentioned below the video) Don’t miss a single episode […]

Google deep linking opens up the world of Google search to app developers. Learn why that’s important to the future of apps and search in this episode! You’ll find any links mentioned and a full transcript below the video. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]

When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, Eric Enge explains to Mark Traphagen why those two things should be included in […]