Content Marketing

Eric Enge: Hi, I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR, and also the author of “YouTube and Video Marketing an Hour a Day.” Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we’re going to get down and […]

When “content marketing” is mentioned, Brian Clark’s name is never far behind. The creator of the immensely popular site Copyblogger, Brian has helped countless thousands learn how to create content that builds their businesses. Eric Enge had the opportunity to ask Brian to share what he would want those just starting out in content marketing […]

Congratulations to our partner, Sitecore. They were recently named as a Leader by Gartner in the recently published Magic Quadrant for Web Content Management. As a user of Sitecore, I believe this award is well deserved! This 2012 Magic Quadrant positions Sitecore among the Leaders, recognizing those firms that demonstrate both completeness of vision and […]

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]

“If you get enough positive votes in a short period of time, your article will then be moved to the home page of the site. Reaching the home page results in large amounts of visitors – thousands or even tens of thousands of visitors to your site. It also means that you will likely get […]

Our Sitecore practice is pleased to introduce the latest member, Matt Stehling. Matt graduated from the University of Wisconsin with a  degree in MIS and is currently pursuing his MBA from the Keller Management School of Business. Matt is a PMP certified  Project Manager who has some great prior experience having been in the airline […]

I received a request on Twitter from @nsandlin for an article on how to balance on page content between enticing content for users and keyword-rich content for search engines. It’s a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate […]

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape […]

Back in December, I did a blog post about Updating to WordPress 2.3.1. I noted in that post that I waited a long time to do the update because I knew it would be a somewhat painful process. I probably spent an hour getting the stage set (backing things up including the database), and reading […]

For the longest time, I let my blog remain on the 2.02 version of WordPress. One of the reasons that this was the case is that upgrading WordPress used to feel like a potential nightmare. While I am moderately technical, I am no web server geek by any means, and in the past, there were […]

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year’s SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I’d share a few metrics on how it’s worked […]

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it’s a great post. I started to write this post as a comment on SEOmoz, but it just […]