Analytics

Presumably, anyone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challenging activity. New data from a survey […]

Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data-driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of analytics and online marketing. Mortensen is an Entrepreneur and was the COO […]

The interview for this week is with Yahoo!’s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the […]

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports […]

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let’s look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let’s say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: […]

This week’s interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James’ (Omniture’s CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So […]

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible […]

The Google Analytics team recently announced a whole series of updates that focused on new enterprise-class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper and interview Brett Crosby […]

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of […]

Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor – the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO […]

This week’s interview is with Yahoo’s Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA.

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it. I happen to prefer a slightly […]