Experience Design (XD)

A colleague recently asked me to give him a high-level overview on how to get started using these fancy front-end build tools everyone’s talking about. Since I’m a team player, I thought it would be best to share my advice with all of you as well! First, what the heck am I talking about? What are […]

Conducting User Research: For Dummies As someone who has never conducted her own user research test, but has listened in on a handful of interviews, I’ve found a great interest in learning about the habits and preferences of the interviewees. I have been stuck in the suburban Midwest lifestyle my entire life, and sometimes fail […]

We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole.  Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing […]

Below are some of the basic important techniques a front end developer could start incorporating right from the beginning, into a project that has to conform to WCAG 2.0 standards. Hierarchical Heading Organization Make sure the headings on every page of the website is in an hierarchical order, beginning from h1 to h6, properly nested […]

If you’ve ever been to a meeting, then chances are you have sat through at least one bad presentation. A presentation that contains a series of slides with so much text that nobody can actually read it. A presenter that takes the time to go through every bit of that text on all 40 slides. Content so bland that it […]

Looks like the folks over at Wired launched a redesign of their site yesterday.  I was just reading through an article about it written by their engineering director. http://www.wired.com/2015/03/wired-dot-com-from-the-devs/ I’ll let you creative types comment on the actual design of it, but there are some interesting things they are doing developmentally that strike my…interest. First, they […]

Part 1 of 2 As a usability researcher it’s important for me to stay aware and informed of guidelines for designing user interactions. Also, I want to be literate about topics within user experience design. So Dan Saffer’s book Microinteractions – Designing with Details caught my attention. His text is interesting; it focuses on the importance […]

In the technology industry, we often take for granted things in our work routine that we do so often we don’t even realize we’re doing them: keyboard shortcuts, program macros or any other “muscle memory” tasks that are second nature to us.  Many a time I have found myself working with a partner or helping a […]

Why is time management so hard for this creative professional? I wanted to go ahead and get that out upfront. My week for writing and posting was last week, and I have this lovely plan to write and post on a semi-regular basis going forward. Like many of the creative people I work with, however, […]

Who’s the most important marketing person at your company? Your CMO? Someone on her team? Maybe your CEO? What about your CIO? While your Chief Information Officer isn’t likely to craft your next campaign, the impact he or she has on customer experience is becoming more direct and more critical every day. The reason is […]

As consumers we have very high expectations and want companies to personally tend to the things that are most relevant to us, personalizing unique messaging about products and/or services that are of most interest to us.  At NRF’s Retail BIG show this week, a few trends were discussed as the top trends for 2015.  Personalization was HIGH […]

From a PM/AM perspective, we are expected to keep the client happy (fulfill their objectives and vision), be the voice for our internal team and help produce a relevant and useful product while staying on time and in budget. Neglecting one and overdoing the others can cause issues with the overall success of the project, […]