Digital Experience

As buyers, we communicate with brands using an increasing number of devices via an ever-growing range of digital channels. We go online for many reasons. Sometimes we’re seeking information and other times we want to be entertained. Many times we’re researching brands and buying products. For the digital marketer, this habitual action offers incredible opportunities. […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

  Cloud-based productivity solutions are becoming more and more prevalent in the enterprise. Perficient’s consultants are keeping pace by adding new skills and certifications in this area to better assist our clients. This month six Perficient technical architects achieved their Google Apps Deployment Services Specialist certification, empowering them to work with our clients as they transition critical business […]

AEM Mobile is going on Tour! Anton Zuponcic and Lynn Brading from Perficient will be traveling the US to demonstrate Perficient’s groundbreaking implementation of AEM Mobile. This powerful new technology brings the ease of managing web content into mobile apps, allowing organizations to share and reuse content across all of their digital marketing platforms. Click […]

June 28th Webinar: Content-Driven Commerce and its Impact on Digital Transformation: Register Below! With all the interactive devices at our disposal (computers, smart devices, tablets, in-store display, etc.), combined with an increasing number of digital services (social media, content subscriptions, branded content, eCommerce), digital consumers have never had so many options. And they’re also a […]

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

Over at our Digital Transformation blog, we write about the effect that technology is having on organizations worldwide, from the nuances of the cloud to the ubiquity of mobile to the rise of connected consumer and enterprise experiences. Both of these two technologies alone have been enough to transform business priorities for the foreseeable future. As these […]

After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]

Global companies have a unique advantage, with the ability to span all continents while remaining personal in their service to clients. Though companies can implement communications technologies that bring employees closer together, sometimes it isn’t enough to truly connect everyone. Such a challenge was true of a global management consulting firm, who was challenged with […]

The only thing I have found disappointing about Coveo’s analytics-based machine learning service, Reveal, is that it wasn’t available sooner. I have struggled to help clients adjust and tune the relevancy of their search engines for many years. After spending the better part of a week in-person with the Coveo founders and leadership team, I can say that Reveal […]

Today’s market challenges even the seasoned digital leader. In today’s digital era, organizations need to unify the customer experience from the web site to the traditional online store and transform uninspiring transactions into compelling commerce experiences. 80% of the companies believe they deliver a superior experience to their customers, but customers state only 8% of companies […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]