Digital Experience

Project Reactor is a tag management solution that empowers any developer to build, maintain, and update their own integrations into the Adobe platform. This capability gives marketers an app-store-like experience to quickly deploy web technologies, and integrate data to power compelling consumer experiences. At present, Dynamic Tag Management (DTM) is a top enterprise-level activation solution. It […]

It is common for organizations to consolidate on a single Infrastructure as a Service (IaaS) platform, and Microsoft Azure’s strong play in creating hybrid Windows cloud environments makes it a logical choice for many IT departments. Based on Hyper-V, Microsoft’s long-proven native virtualization platform, the Azure platform offerings have grown considerably over the last few […]

In today’s retail, banking, government, education, automotive, insurance, defense and software industries, reaching the consumer and users has gone beyond regionalization and localization of the language of the website. Business and IT managers are under tremendous pressure to deliver content specific to the user without losing the brand value or conversion rate, and while continuing […]

Adobe Experience Manager versus Open Source: simple, right? An open source solution is free by definition, while a product that regularly leads Gartner Magic Quadrants and Forrester Waves is going to cost you millions more, right? Right? Well…no.  Not exactly. I’ve seen enough platform selection exercises and total cost of ownership (TCO) engagements over the […]

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]

As businesses grow, the number of end users and groups in Adobe Experience Manager (AEM) tends to increase as well. I recently worked with two clients who are synchronizing users and associating users to the groups through the custom sync handlers to CRX (the content repository in AEM). Business Analysts (BA) or AEM Admins use […]

You are probably thinking, how could we possibly tie Adobe Experience Manager and Amazon Alexa together? AEM is obviously great at managing a website and delivering content to several channels, including mobile and kiosk. Amazon Echo is a voice-activated device where we can talk to Alexa and she answers back by playing music and buying doll houses. There […]

Imagine if retailers want to create tailored content — with images, summaries, descriptions, sizes, pricing, and technical specifications. Creating such content takes time, and further breaking it into segments for any device may require more manual processes for each channel. With fluid experiences, it will be much easier to create this kind of customized content […]

The relationship that consumers hold with banks has largely been in person. Like the local doctor’s office, many look to the bank as a center of conversation, camaraderie, and commerce. If recent surveys hold however, digital transformation is set to change such long-held notions. To understand just whether digital transformation is on the mind of […]

IBM released version 9 of IBM Digital Experience including WebSphere Portal and Web Content Manager on 12/22/2016.  This builds upon version 8.5 as CF 13.  There are two important benefits to version 9: WebSphere Application Server V9.0 support All version 9.0 offerings now can run on IBM WebSphere Application Server 9.0.  This gives customers the […]

2017 promises to bring new challenges for organizations looking to connect with customers and maintain relationships. As the web becomes an increasingly noisy space, selecting the right technologies can make all the difference between competition and irrelevance. We believe that having a comprehensive digital experience is critical to business and communications continuity. Not only must […]

As we wrap up 2016, let’s take a look at the top 10 blog posts from our thought leaders. These blogs were published on Perficient’s IBM blog. If you missed these you may want to take a look: #1 – IBM Connect General Opening Session By Glenn Kline | February 1, 2016 #2 – IBM […]