Experience Management

1.      It is a mission critical productivity solution that is both easy to deploy and easy to maintain! With an experienced deployment partner, transitioning from your current legacy system to Google Apps for Work becomes a well-rehearsed change management procedure.  Additionally Google Apps for Work is the leader and only email productivity solution built from the ground […]

In this post (the first in a series about the Google Maps API), we will take a closer look at how the Geocoding class works with respect to a recent client need.  Their requirement was to generate a cluster of postal addresses surrounding a given central address, so I began with looking over the API […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]

I tried on Google Glass a few times.  I wasn’t impressed.  Does that mean it’s an awful product?  No.  Does that mean it is not useful?  No.  So what happened? This week the Wall St. Journal reported that Google is not giving up on Google Glass.  Google acknowledges that it was a first generation product with some rough […]

We’re on a roll!  Cody Coggins and Narbeh Yousefian have joined the elite team of Google Search Appliance (GSA) Qualified Deployment Specialists. They join existing GSA specialists Anu Pidaparti, Allen Han, Alok Gupta, Shruti Sundaresh, Yogesh Dhavale, and myself. The 4-part certification process is rigorous and designed to validate the experience of individuals among search […]

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe […]

Sean Dickson (Adobe) and Kathleen (Intuit) presented at Adobe Summit 2015 on identity management. This becomes increasingly important with the proliferation of both channels/devices and services (think all the services in the Adobe Marketing Cloud) Mapping the customer journey and marketing touchpoints in the cross-device ecosystem is critical to understanding the path to conversion. The data management […]

Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) spoke at Adobe Summit 2015 about how to combine a variety of tools for a personalized experience. A testing solution and personalization engine are only as effective as the quality of data fed to them. Combine the powerful data aggregation and audience mining capabilities of Adobe AudienceManager […]

Sorry… this post is not going to teach you how to build a connector.  Maybe next time. Instead, I am going back a little earlier in the process.  I want to describe the process for qualifying our ability to build a new connector in the first place.  How do we estimate the level of effort?  How do we […]

Sometimes you may need know the password used to configure a connector. Here is simple Java program that can be used to do that. Please note this only works for GSA 3.x connector. public class DecrpytConnectorPassword { private static String fullPahtToCMKeyStore = “connector_manager.keystore”; private static String fullPahtToConnectorPorperties = “myConnector.properties”; public static void main(String[] args) throws […]

If you listen to over 6,000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey […]