Experience Management

The only thing I have found disappointing about Coveo’s analytics-based machine learning service, Reveal, is that it wasn’t available sooner. I have struggled to help clients adjust and tune the relevancy of their search engines for many years. After spending the better part of a week in-person with the Coveo founders and leadership team, I can say that Reveal […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

Using Visitor ID to connect visitor profiles across Adobe Analytics, Target, and Audience Manager has been on Adobe’s to do list for a long time and many marketers as well. Far too long, integration between the Adobe products included many gaps and data integration issues such cookie deletion and dependency on data collection servers to […]

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

At this year’s summit Adobe Summit, we had the exciting opportunity to showcase Perficient as a leading Adobe partner. As a Silver Sponsor, we felt it was our duty to demo Adobe powerful products from the Marketing Cloud by integrating Adobe Dynamic Tag Management (DTM – formally known as Satellite), Adobe Experience Manager (AEM – […]

Last week I wrote about three advantages of cloud-based search engines. While the future looks bright for these tools, there are still potential downsides. This week I would like to discuss three disadvantages of cloud-based search engines, as well as potential mitigations. I am not saying that you should not consider cloud-based search engines because of these reasons. […]

In a span of six months, Perficient raised the bar as an Adobe Business Partner by earning the distinction of Adobe Experience Manager Specialized Partner for the Americas. This recognition places Perficient among the most skilled and credentialed global partners for Adobe. “The Adobe Experience Manager Specialization helps Perficient not only to differentiate itself in […]

Traditionally, enterprise search engines have been firmly planted on the ground. Now, along with almost everything else in enterprise IT, search engines are quickly moving into the sky. But why? What factors are prompting the growth of cloud-based search engines? Given the immense IT security (and mindset) challenges associated with indexing sensitive content in the cloud, why are […]

Chad Johnson’s recent observations on Google’s Cloud Vision API led us to start thinking of ways the image recognition software could be utilized within Adobe Experience Manager (AEM).  Automatic asset tagging immediately sprang to mind.  This solution reduces the burden on the end user in manually identifying and tagging the assets with relevant metadata.  Google’s […]

Search is part of the human condition. We are born to being inquisitive and receptive to learning. Discovery has been part of our history for as long as we’ve had historic records. For example, Christopher Columbus sailed to find something. Today, we’re now at a point where the canvas has shifted from a “sailing ship […]

I am excited to introduce the Application Indexing Protocol! AIP, for short, allows any application to proactively make itself indexable by a variety of third-party enterprise search engines. Unlike traditional connectors (created by search engine vendors or systems integration companies), application developers can now choose exactly what they want indexed and the best way to do it. Applications can choose […]

In the application server world, clustering is typically implemented to promote redundancy and scalability, subsequently with a goal toward high availability—that is maintaining uptime on customer facing sites or services. It’s a common assumption that these same concepts apply when it comes to clustering on Adobe Experience Manager 6.x. Right? Not so fast. If you […]