New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation. Now once you have your data and variables defined from your submission, you can process your data to Salesforce. If you are creating a new Lead or Contact, the process is the same (only […]
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Marketing Cloud Lead Submission (Part 1)
For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a […]
How To Set Up Customer Communities in Salesforce
Customers often share ideas on their own, but an online customer community can provide a powerful mechanism for inviting your customers to proactively weigh in, and yield more powerful results. We harnessed the power of Salesforce and the flexibility of Lightning Communities, components, custom page layouts, and themes to easily customize the experience in a […]
Spring ’18 Takeaways to Give You a Salesforce Edge
With Spring ’18 hitting production last month, we’ve had time to familiarize ourselves with what some are considering Salesforce’s most feature-rich release ever. Among all those features, two really stand out. Here’s what you need to know. Spring ’18 Salesforce Features March You Towards Success Lightning Experience Macros Macros haven’t been on my radar until […]
5 Questions to Ask Before Creating an Employee Community
It’s been very encouraging to see so many companies come around to the idea that keeping employees happy means creating and maintaining an environment in which they can thrive. One of the biggest and easiest ways to do this is to ensure they have what they need at their fingertips through an employee community. Also […]
Salesforce Shield Event Monitoring: What You Need to Know
If you haven’t heard, Salesforce Shield is a bundle of products that Salesforce has put together to help customers meet strict regulatory requirements concerning their data. Salesforce Shield Components Salesforce Shield Event Monitoring Salesforce Shield Field Audit Trail Salesforce Shield Platform Encryption Most successful businesses are not built on a hunch. That’s where data comes […]
Empower Employee Ideas with Communities
Employees are the people who interact with their brands daily. Doesn’t it make sense they would have some of the best ideas? Let Your Employees’ Voices Be Heard Online community platforms, intranets, and other social engagement tools offer a unique way for your workforce to collaborate. But why not also leverage the power of your […]
How to Fuel Your Partner Channel Marketing with MDF
Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development […]
What is IT Debt and How Much is it Costing You?
What is IT Debt? The term IT debt became a very popular talking point in the selling and marketing of cloud-based solutions after Gartner promoted it in 2010. IT debt refers to the investment a company would have to make to eliminate its IT backlog and bring their current application portfolio up to a fully […]
Salesforce Shield: Bringing Compliance to the Cloud
Salesforce has always been known for the incredible investments they have made in ensuring their customer’s data is safe and secure. They have to — data is their business. Without the high level of trust that customers have in Salesforce’s security, Salesforce would not be the #1 CRM solution in the world. But some customers […]
Tips to Align B2B Sales and Marketing Through Automation
Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]
3 Podcast Takeaways to Give You a Salesforce Edge
As Salesforce professionals, we are always learning. If we’re not gaining product knowledge, we’re brushing up on effective methods to apply our product knowledge. That’s how we solve business problems and add value to an organization. With that in mind, here are… 3 Podcasting Takeaways Guaranteed to Turn Badges into Buy-In 1. The best formula […]