Retail

In my last blog, I talked about the importance of capitalizing on your home furnishings customers’ micro-moments – those “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments that drive us to our smartphones. I also pointed out that, while many customers start interacting with your brand online, they expect to have a smooth, consistent experience at each interaction they […]

Anybody with a smartphone in their pocket has probably experienced a micro-moment. In fact, you’ve probably already experienced a few today and you may not have even noticed. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or […]

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

Nordstrom just announced that they are opening Nordstrom Local, a new concept store with zero inventory and plenty of one-on-one attention. The store opens in West Hollywood on Oct. 3 — one week after this year’s shop.org event in L.A. (maybe we’ll get a sneak peek when we’re out there.) The format is an experiment […]

Nordstrom plans to open a store in Los Angeles that will have no inventory. Our Principal of Strategy & Innovation at Perficient Digital, Jim Hertzfeld says, “THIS is the future of physical retail,” and he points to what menswear retailer Indochino has been doing in retail, expanding from web into bricks-and-mortar. We’ve seen the same […]

Lisa McMichael, Senior User Researcher out of our Atlanta office, wrote an excellent post on our Spark blog called, “CX and software – consumers lead the experience.” In it, she outlines a topic we’ve covered many times in this blog: “Consumers are now leading the experience they want to have.” We are facing an “unprecedented opportunity to learn […]

I recently wrote about my experience at the Internet Retailer Conference + Expo (IRCE) 2015 and a presentation on the Internet of Things (IoT). My posting discussed where I saw confirmation of his position, that consumers want experiences and are willing to participate in IoT for those experiences. If you haven’t read it, here is the […]

I’ve had a little time to think about the Internet Retailer Conference + Expo (IRCE) 2015 that was recently held in Chicago. One of the key-note speakers was James McQuivey Ph.D., Vice President, Principal Analyst at Forrester Research. His presentation “The Internet of Things Means a Consumer Information Tsunami: Get Ready to Ride the Wave” made a […]