Commerce

Magento announced today that they are accelerating their investment in the B2B Market. Magento and eBay Enterprise are well established in B2C commerce and are looking to establish themselves as the mid-market leader in B2B commerce as well. A smart focus considering global B2B Commerce is expected to reach $6.7 trillion by 2020. Magento already […]

Digital Transformation is changing how B2B companies conduct business causing them to rethink what their customers value most and reorganize business models to take advantage of what could give them a competitive edge. Successful leaders in the industry have been using technology for a long time to help improve efficiency and productivity, optimize supply chains, […]

In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house.  More and more B2B buyers are demanding digital options to purchase products from their suppliers online.  B2B sellers are can establish stronger relationship and achieve greater […]

inRiver, a leader in Product Information Management (PIM), recently released version 6.1 of its inRiver PIM platform. The platform helps simplify product information management for B2C and B2B companies, enabling them to build and manage robust product information and create a better customer experience across all sales channels to sell more, faster. inRiver 6.1 continues […]

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form […]

Word hit the street late last week that eBay has confirmed previous rumors that it’s selling its enterprise services business, eBay Enterprise, for $925 million to a consortium consisting of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds. The transaction […]

Yesterday was Amazon’s big Prime Day shopping event, for which tons of deals and discounts were promised all day. Since it was such a big shopping day that has never been seen before, I put together a few lessons I took away from this experiment. 1. Referencing Black Friday Automatically Gets People Excited The term “Black […]

Looking for an expansion opportunity for your Adwords account? Consider a Dynamic Search campaign. What Is Dynamic Search? Beyond the numerous keyword targets in your account, there are millions of unique searches that don’t always exactly match to your targets. Dynamic search allows Google to choose when to show your ad based on the relevancy […]

The Forrester Wave™: B2B Commerce Suites, Q2 2015 is out.  In the report Andy Hoar and Peter Sheldon evaluate several top B2B Commerce vendors. The last vendor evaluation this duo conducted was in 2013, but much has changed in the B2B Commerce landscape since then. Changing customer demands and expectations require solutions that include best-in-class […]

Google Adwords provides data surrounding the performance of your ads in terms of how often they show, get clicked on, and result in conversions. Most of the information is used to determine how well the ads are working to obtain traffic and at what cost. Google Analytics, on the other hand, provides more information surrounding […]

Znode, one of the industry’s leading fully customizable .NET eCommerce platforms, recently launched Multifront 8.0. This new software version comes with a number of new features for an enriched eCommerce experience. Upgrades in Multifront 8.0 include: Full .NET MVC 5 architecture for a leaner, more scalable eCommerce platform. Cut down on development time with the […]

This year during the Digital Experience Conference the integration scenarios of Commerce Server has been a hot topic. When integrating with Commerce there are 3 suggested scenarios. Some advantages of utilizing Digital Experience for the Commerce server include: Single environment to author all content for either Portal or Commerce sites. Includes both e-spots and full pages […]