Tiffany Laster

Welcome to the era of XM Cloud, where innovation meets simplicity for marketers. XM Cloud introduces XM forms, out-of-the-box personalization, pages, and yes, even a component builder! This blog dives into the exciting world of XM Cloud components, where marketers become architects and developers remain our trusted allies. Gone are the days when marketers relied […]

The Importance of a DAM Digital Asset Management platforms are essential to creating a successful DXP tech stack. Many organizations are already using or making the move to Digital Asset Management platforms to efficiently store, manage, secure, and distribute assets. DAMs are meant to help reduce asset-related costs, improve workflows and support all your marketing […]

What is Digital Rights Management?   Digital Rights Management is meant to enforce additional governance around assets and prevent any unauthorized usage of the assets. Sitecore Content Hub DAM offers an out-of-the-box feature that will help restrict asset usage based on the media type, territory, and time.   Benefits of DRM: Improved asset governance Reduces […]

There is a lot of discussion about how Personalize can benefit your company’s digital strategy. Rightfully so, it’s scalable, flexible and can fit into your tech stack with ease. In a previous blog, I discuss the roadmap to success for Personalize and an operational model to support the best methodology. Now, I want to focus […]

Building a Foundation: Knowing Your Customers & Business Goals   Knowing Your Customers The foundation for building a great customer experience across all your channels is the ability to walk in your customers’ shoes. Understand their demands and challenges. A few questions you may ask: What are the key stages of your customer journey? What […]