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Tarun Kumar

Tarun is a seasoned professional with over 14 years of experience in MarTech, Digital Marketing Consulting and Personalization strategy. As a Multi Solution Architect at Perficient Tarun has been helping brands across Retail, Manufacturing & Healthcare to achieve better results in the Digital Marketing efforts by providing Strategy and creating a future proof Architecture.

Blogs from this Author

Small Business Owners

Promote Cross-Sell and Upsell Using Order Confirmation Data and Adobe Target Delivery APIs

Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs    In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]

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A World Without Advertising Cookies- Disruption to Personalization Part 1

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]