What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement. Key Aspects of CDP in Salesforce Marketing Cloud […]
Sangeetha Thiyagarajan
Sangeetha Thiyagarajan is an Associate Technical Consultant at Perficient based out of Chennai with over three years of experience and work as a Salesforce Marketing Cloud Personalization Developer. She is certified as a Salesforce Marketing Cloud Email Specialist and Developer. She is willing to learn and explore new things in Salesforce.
