When it comes to establishing a successful marketing automation strategy, you have to know how to gain the most from the records you already have. Your lead data has the power to drive campaign initiatives, budgeting and resource allocation, personalization efforts, message relevancy and can directly impact retention and growth. The Challenge In the most […]
Stephanie Hanson
Stephanie is a technical Subject Matter Expert within the Perficient team that is responsible for providing strategic guidance to improve engagement and user experience across the buyer journey and architecting those strategies in Marketo.