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Robert Sumner

Robert Sumner is a tenured Adobe Digital Marketing and Experience Maker with over 20 years' experience helping Fortune 500 companies improve customer satisfaction, drive organizational efficiencies, and increase revenue using proven digital marketing/ecommerce strategies. Robert specializes in the manufacturing and automotive industries.

Blogs from this Author

Adobe AEM's Main Differentiator

Have you ever been asked about the differences between Adobe CQ5 and Sitecore? Sure, at first glance the stark difference is the platform…one is J2EE based and the other .NET, but apart from that, it is actually hard to tell the difference since they pretty much do the same thing. Sitecore has a user experience […]

Adobe AEM’s Main Differentiator

Have you ever been asked about the differences between Adobe CQ5 and Sitecore? Sure, at first glance the stark difference is the platform…one is J2EE based and the other .NET, but apart from that, it is actually hard to tell the difference since they pretty much do the same thing. Sitecore has a user experience […]

What is the pre-requisite skill set for learning Adobe CQ5?

I am asked by clients all the time….what pre-requisite skill set is required to learn CQ5?  The answer depends on the role. In the web experience management world, there are several roles to consider: WCM/WEM architect, J2EE Integration Specialist, and CQ5 developer. First the WCM/WEM Architect: You need someone who’s done it using other WCM […]

My WCMS can do everything…but should it? Part one

For my 8th birthday, my dad bought me a swiss army knife. He told me that a utility knife was extremely useful, but could be used to do things it shouldn’t and that I needed to be responsible with it. For years I carried this knife around with me everywhere I went.  It was the perfect size […]

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