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Digital Transformation

Upcoming Webinar: Advanced Content Targeting

Next week, on June 26 at 1 pm CDT, the team and I will be presenting a free webinar on Advanced Content Targeting using Adobe Experience Manager.  Below is a description of the webinar and a link to register.  We’ll be demonstrating a new technique for managing content and targeting website visitors within AEM. I encourage everyone to attend.

Meeting Information:

As online resources become more essential to reaching customers, organizations are looking for creative and effective ways to target and personalize the digital experience.
Advanced content targeting has become integral to the marketing strategy, but many marketers struggle to optimize the digital channel due to daunting and technical content targeting methods.
Join Perficient for a webinar focusing on key content targeting issues and opportunities with Adobe Experience Manager to improve how to reach customers, including:
  • Investigating methods for managing content to efficiently target segments of users directly within the Context Cloud
  • Providing in-depth examples of successful, company-adopted content architectures using content hierarchies to enhance targeting
  • Demonstrating a streamlined authoring interface for managing targeted content

Click this link to register: Advanced Content Targeting & Personalization Within the Digital Experience Using Adobe Marketing Cloud

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Robert Sumner

Robert Sumner is a tenured Adobe Digital Marketing and Experience Maker with over 20 years' experience helping Fortune 500 companies improve customer satisfaction, drive organizational efficiencies, and increase revenue using proven digital marketing/ecommerce strategies. Robert specializes in the manufacturing and automotive industries.

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