Perficient Author

The art of storytelling may very well be as old as fire. Throughout history, fireside storytelling has been known for its ability to convey a message to any large group of people. It’s just human nature that when we hear a great story we want to interact, engage, and even re-tell it. Today there are […]

For many digital marketers, the Fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one […]

Written by Anthony Piwarun I absolutely love the AMC original series Mad Men. As a matter of fact, I like it so much that I went as the show’s main character, Don Draper, for Halloween. In case you’ve been living under a rock the past five years and haven’t heard of the show, it’s set at a 1960’s-era advertising […]

It’s the nature of the Internet and our social sharing habits that we take narratives of every kind and break them into tweet-sized pieces, leaving content to float around like so much pollen in the wind. This is one reason marketing professionals must work harder than ever to define the essential parts of a brand […]

The National Film Challenge weekend is just that—a weekend of challenges, fun, chaos, and a few sleepless nights thrown in. SuperHouse Pictures, the crew I joined this year, has been creating short films in and around metro Detroit for the past eight years, with the National Film Challenge as its once-a-year filming event that pushes […]

Earlier this month, Associate Software Engineer Mike Behnke and I  attended the 2011 jQuery conference in Boston. We joined 600 other jQuery/JavaScript enthusiasts for the largest jQuery conference to date. It was a great weekend filled with all things jQuery, meeting members of their team, and generally mingling with other software engineers who share a […]

Last week I joined Enlighten (now Perficient Digital) senior interaction designer Krysta Stone at the 2011 Internet User Experience Conference here in Ann Arbor, Michigan. It was great to see so many familiar faces from the local User Experience community, as well as meet newcomers, and, in some cases, finally put a face with a […]

So much of writing marketing copy is about making decisions. Every word we choose and every expression that we wield says something about our brand. It reflects on us as much as our products do. So it stands to reason that we should put a comparable amount of effort into perfecting it. One problem that […]

Enlighten was acquired by Perficient Digital in December 2015. We’re thrilled the rest of the world is beginning to discover the awesomeness of Enlighten’s WhatWasThere web- and mobile-based application, which allows anyone to upload historical photos, place them precisely on a Google map, and then within Google Street View to create a near seamless melding […]

So the office is a-twitter right now (apologies for the obvious social media pun) over this afternoon’s Facebook post by Nine West. I’m wearing their shoes right now…I invite them into my news feed and my inbox…but today’s post strayed a little outside the foul pole. In an attempt to mirror the voice of a […]

Our Sitecore practice is pleased to introduce the latest member, Matt Stehling. Matt graduated from the University of Wisconsin with a  degree in MIS and is currently pursuing his MBA from the Keller Management School of Business. Matt is a PMP certified  Project Manager who has some great prior experience having been in the airline […]

I remember when I first learned about Einstein’s Theory of Relativity, and the thought that nothing