Perficient Author

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression? According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and […]

Haven’t read Top 5 Tips for Improving Online Forms yet? Start there. Now back for more? Check out the handy tips below. Highlight optional fields instead of required fields. Why? In a perfect world, all fields on your form would be required. Why would you collect information you didn’t need? In our imperfect reality, the majority of fields on […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) today announced the launch of ThisisMichigan.com (http://thisismichigan.com), a first-of-its-kind athletics recruiting hub for the University of Michigan Athletics department. Perficient was retained by the esteemed college – which counts Google co-founder Larry Page and football great Tom Brady among its alumni – to execute […]

Just as Paula Cole sang back in 1997, “Where have all of the cowboys gone?”, I wonder, where have all the video in-search ads gone? And while Paula was singing about John Wayne and gender stereotypes in a sarcastic, but oh-so-beautiful tone, I am seriously wondering – where are the videos in paid search results? […]

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too. The old days of marketing were based on scarcity. When there were only a handful of products or services in a […]

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.” Still, there are […]

Content governance covers a lot of topics. The general idea is to implement a system, a hierarchy of sorts, to ensure your organization can: • Satisfy the demands of multiple departments. • Deliver a wealth of content in a timely manner. • Keep things on brand. • Maintain your sanity. Where to start? Here are […]

When Google announced in late February that the mobile-friendliness of web pages was going to be pushed as a ranking factor for mobile search results, the response was staggering. Media outlets that normally don’t report on SEO trends were picking up the story and plastering headlines that read something like “Mobilegeddon is coming” across the […]

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward. 1.Be transparent and engage with your audience. At its heart, social media is all about two-way communication. […]

Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development. Discovery: Determine Wants & Needs Discovery is the first step for building a successful content management solution. It’s […]

Media has become fragmented and complex. But the good news? That actually can work in your favor. Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving […]

Enlighten was acquired by Perficient Digital in December 2015 Bob was having a difficult time explaining his designs “Would that slide underneath, or would it fade?” “It would slide, but kind of a graceful slide like it’s being whooshed off the page.” “Whooshed?” “Like, you know, ‘whoooosh’” “What happens after that? Would the sausages fade […]