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Neetu Shaw

As Perficient's Business Intelligence (BI) Company-Wide Practice leader, Neetu Shaw provides thought leadership in developing and implementing a common BI foundational framework for Perficient and our many BI/DW clients, including common services, methods, knowledge management and an integrated enablement plan for both sales and delivery. Neetu is a business-focused and solutions-driven information management professional with executive consulting experience. Her career has been dedicated to BI consulting, thought leadership and solution sales leadership with solid experience in all phases of program implementation from initial business visioning to ROI justification through execution.

Blogs from this Author

Data & Security on Top of the Mind of CIOs

Of the 10 top concerns of CIOs and CTOs, as reported in Janco Associates Annual Review, Consolidation of Legacy Data and Big Data both show up in the Top 5, and have moved up substantially from prior years’ surveys. Furthermore, In Forbes’ Top 10 Strategic CIO Issues For 2015, “Drive Customer-Centric Innovation Throughout Your Organization”, […]

Essentials for Transforming into an Information-Driven Enterprise

I recently got published in the Special Big Data Edition of CIO Story (see page 20), where I talked about the “six” essentials for transforming into an Information-driven organization. Information is a hot commodity. Research suggests that in the next two to three years, businesses will begin to apply monetary value to their information assets […]

Essentials for Transforming into a Digital Enterprise

I recently got published in the Special Big Data Edition of CIOStory (see page 22), where I talked about the “six” essentials for transforming into an information-driven organization. Here, I extend that premise to the creation of an information-driven, digital enterprise. Information is a hot commodity. Research suggests that in the next two to three years, businesses […]

“IoM” Drives Digital

All of this focus on the Internet of Things (IoT) is really about the “Internet of Me” (IoM). From social media sites to smartphone apps and GPS systems, loads of data are being generated today about individuals – their interests, their travels, their behavioral patterns, their purchases, and so on. No one in this digital […]

"IoM" Drives Digital

All of this focus on the Internet of Things (IoT) is really about the “Internet of Me” (IoM). From social media sites to smartphone apps and GPS systems, loads of data are being generated today about individuals – their interests, their travels, their behavioral patterns, their purchases, and so on. No one in this digital […]

It’s All About “IoM”

All of this focus on the Internet of Things (IoT) is really about the “Internet of Me” (IoM). From social media sites to smartphone apps and GPS systems, loads of data are being generated today about individuals – their interests, their travels, their behavioral patterns, their purchases, and so on. No one in this digital […]

Retailers and the Big Data Explosion

Most big retailers are already familiar with the revenue opportunities as well as the challenges connected with Big Data, and are exploiting technologies to deal with them.  But, they have been slower to prepare for the explosive growth in Big Data that is being brought about by the prevalence of smartphones and tablets. The impact […]

Big Data Cautions

As the volume of information that can be scrutinized and dissected grows, and the number of potential correlations abound, the potential for false information and false correlations increases, as well.  The fact that we have greater quantities and greater varieties of data does not in itself ensure that our conclusions or our analysis of that […]

Maximizing Data Quality for Optimum EIM Results

In the planning phases of BI implementations and Big Data projects, it is not uncommon to overlook or underestimate the importance of data quality as a critical component in the success or failure of that program.  The lack of a strategy for ensuring the quality of the customer information that is being used for the analysis can […]

How Big Data Changes the Marketing Paradigm

Blogs about Big Data from me and others have usually focused on the benefits, the competitive advantages, and the potential to increase revenue through better understanding of existing customers, and the use of this business intelligence to find new customers.  There have been other blogs that have talked about the software and methodology for implementing […]

Tips for BI Project Success

A successful BI/DW project depends on the ability and commitment to systematically plan for and assess all of the elements within the organization that could influence the effectiveness of its outcome. Whether through budget constraints, time pressure, inadequate experience and expertise, or the inability to obtain the needed data and resources, a project will fail […]

Where is Oracle BI with Mobility?

It’s safe to concede that “appifications” in the mobile space (thanks to Apple’s world of Apps!) are driving trends and innovations in the BI marketplace.  Per Gartner (surveyed 1,364 organizations that use BI tools), here is a summary of the key Mobile BI statistics that have the potential of dramatically changing the experience of every […]

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