Mark Traphagen

If Google doesn’t index a page, it can’t show it as a search result. There may be times that you actually don’t want Google to index some of your pages. In this episode of “Here’s Why” from Perficient Digital, you’ll learn why that is and how to do it. Don’t miss a single episode of […]

Post updated September 1, 2015 and June 7, 2016 (originally published January 23, 2014) How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in […]

Learn how to combine the forces of SEO and social media to make them bigger than the sum of their parts, using what Mark Traphagen calls “reciprocal leverage.” Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the hreflang tag. You can watch the segment where this discussion occurs here: What is the hreflang tag? The hreflang […]

For years, having a desktop browser website was more than enough as your home base on the web, but the real battleground for the future is mobile. In this episode, Eric Enge and Mark Traphagen explain why and give you tips on how you can win the mobile battle. (Transcript and all links mentioned below […]

One-by-one nearly all the major social networks have moved away from a strict chronological timeline or newsfeed to one highly controlled by an algorithm. And each time that happens, many power users object strongly and scratch their heads. Why do social networks keep monkeying with our timelines? Find out in this video! (Transcript and links […]

Some things, such as electrical repairs or your site’s search engine optimization, are better left to an expert.  In this episode of Here’s Why, we explain why SEO isn’t for amateurs and what it would take to become a true expert level person in that field! Don’t miss a single episode of Here’s Why. Click the […]

What is Anchor Content and why is it now essential for effective content marketing? Eric Enge explains in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources mentioned: Buzzsumo/Moz joint study on […]

Originally published September 2014. Extensively updated May 2016 “If ya liked it then you shoulda put a ring on it” sings Beyonce. She’s saying, if you really want someone, be willing to have your name associated with them. I won’t sing to you (believe me, you should be thankful), but I am going to tell you: if […]

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

More brands than ever are doing social media marketing but so many seem less than satisfied with their results. Why are their social media strategies failing? In this episode of Here’s Why, Mark and Eric explain how to build a “flow” that results in social media that connects with your audience. Don’t miss a single […]

My first job at a digital marketing agency was managing AdWords accounts for clients. When I started, I didn’t know PPC from PVC, but I had a great mentor, read every blog I could, and learned quickly from experience. Then came the day my boss asked me to get official AdWords certification from Google. I […]