Mark Traphagen

Relevancy is like a relationship, it’s hard to fake. And in this episode of “Here’s Why” we’ll explain why relevance is an important concept for SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via […]

Obviously, trust is an important issue in life but it’s also critical to long-term SEO success for your business. Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Mentioned Yahoo’s TrustRank patent […]

Even though access to the web via mobile devices has been around for a long time, most sites still give desktop the priority, and mobile web design is secondary, or even an afterthought. But the rapid rise of mobile to become the predominant way most people access the web may mean it’s time to rethink […]

SEO seems so complex. Can The Art of SEO lead author Eric Enge really reduce it down to just two essential factors? Find out in this episode of our Here’s Why series! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you’re in the knowledge business, your expertise is your stock in trade. So why would you ever give it away for free? Find out in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

Google deep linking opens up the world of Google search to app developers. Learn why that’s important to the future of apps and search in this episode! You’ll find any links mentioned and a full transcript below the video. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]

When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, Eric Enge explains to Mark Traphagen why those two things should be included in […]

Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area […]

Google has been shouting at you for a while now to get mobile friendly. Are you paying attention? In this episode of Here’s Why, we’ll explain why the second mobile ranking update from Google is a loud and clear message that you should. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

Some people believe that click behavior, such as click-through rate (CTR), influences Google search rankings. Does it? Find out in this episode! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

Google is still the big dog in traditional search, but don’t think that’s the end of the story. These days, search involves more than what we might call traditional search, such as entering a query in the Google search box and getting a series of links to web pages. In those more non-traditional types of search, Google is […]