Mark Traphagen

Why is so much content marketing unsuccessful? Unfortunately, so much of the brand content I see and study creates desert islands. That is, it isolates itself in one of two ways, which I call content marketing desert islands. Imagine two real islands. Both are populated and within sight of each other. But they have no […]

Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.  Don’t miss a single […]

HAL 9000 won’t let Dave back in the spacecraft. What’s gone wrong? Was it something Dave said? Your brand’s online reputation can also determine whether customers will let you into their wallets or not. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the six factors that work together […]

The concept of author authority (or “author rank”) in Google Search has a long and somewhat muddy history. To many of us, it makes sense that Google would value the “EAT” (Expertise, Authoritativeness, and Trustworthiness) of content creators in its quest to judge the quality of content. After all, wouldn’t you rather get medical advice […]

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen claims these […]

Most Facebook business pages seem to be hanging on for dear life these days, and some have already given up. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen throws your brand page a rope, giving you tips from brand pages that still get huge organic reach on […]

More choice seems like it would always be better, but too many options can actually paralyze your customers into indecision and reduced satisfaction. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the paradox of choice, and how marketers can turn it from a negative to a […]

They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the […]