We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]
Recruiting the Future of Healthcare: Why Nurses Are the Key to Healthcare Organizations’ Success
In the first article in this series, I wrote about my recent healthcare journey and how it lined up (and didn’t) with the strategic advice we give our healthcare clients. In part two of the series, I discussed the importance of an outstanding consumer experience — not just the digital experience — and how it’s […]
Healthcare Patient Experience: Why Digital Can Only Take Your Healthcare Organization So Far
In the first blog article of this series, I wrote about my own recent healthcare journey. After undergoing life-saving lung surgery, there I was: in a hospital bed, grateful to be alive and recently off my ventilator — shades of the film “Alien” if you’ve never had the pleasure. And all I had on my […]
Decide Not to Die: What I Learned About Healthcare Strategy by Being a Patient
As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]
The 5 Secrets of Conversion-Centered Content
Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients of your organization. That means you need a plan behind each piece of digital content you […]
6 Reasons You Need to Conduct a Content Audit
What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization. And if you’re not regularly taking stock of your content, those old webpages, blog articles and other items may be telling a story that drives potential patients away […]