Lisa Richardson

Most companies today comfortably fall into the second stage of competency when it comes to their customer data. They don’t have a good handle on what they have or how to use it, but do fully realize the deficit it creates in their experiences. Great customer understanding and the data that allows that understanding are […]

It’s not complicated to come up with a clever use of the latest technology, but it takes effort to find an idea that is truly unique and recognizable as your own. A brand-defining digital idea expresses who you are and clearly articulates the role can you play in a consumer’s life. Breakthrough digital ideas often […]