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Karen Bachmann

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“Where were you when…?”: Innovation, community, and history converge

“Where were you when…” is a familiar start to discussing major recent historic events. In the wake of the news about Osama bin Laden’s death, “Where were you when you heard the news of his death?” is now being asked and discussed in many forum. I realized that for me the most apt answer is […]

Customer trust and UX SLAs: Thoughts on the Epsilon email server breach

How many notices did you receive about the Epsilon email breach that was discovered on March 30? How did the news of that make you feel toward a compromised company you do business with? Even though only email addresses were stolen, did you wonder whether you needed to worry about more than just watching for […]

Controlled Failure and UX: A Key to Innovation

In “Why Failure Drives Innovation,” Baba Shiv, Professor of Marketing at the Stanford Graduate School of Business writes: “Failure is a dreaded concept for most business people. But failure can actually be a huge engine of innovation for an individual or an organization. The trick lies in approaching it with the right attitude and harnessing […]

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