In our work assessing clients’ Customer Experience abilities, one of the opportunities we regularly uncover is a lack of alignment among management and leadership. This can be jarring for some executives, but there are some quick ways to resolve those gaps, and sometimes the awareness alone is enough to get on track. But when executives and customers […]
Blogs from this Author
How Retailers are Leading with Customer Experience in 2017
The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere. Customer Experience led the charge at many of the sessions and discussions throughout the National Retail Federation’s Big Show at the Javits Center in New York City this year. There wasn’t a single session, demo, gadget or sidebar […]
Get Ready for Retail’s Big Show!
It’s another January in New York City, and retailers everywhere are converging on the Javits Center for the National Retail Federation’s 2017 Big Show. 2016 was an up and down year for retailers: Off-price retailers were thriving while department stores continued to struggle. e-Commerce was working for almost everyone, but Amazon continues to be a step ahead of […]
First Take: Demandware XChange 2016
Spring Break continues in Florida here at the Demandware XChange Conference. This is an impressive gathering of some of the most exciting brands and retailers sharing stories that are covering every retail trend and innovation, from omnichannel to personalization and globalization. And with brands like Under Armour, Tory Burch, and ECCO, this conference has the […]
Top Trends in Consumer Markets for 2016
This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]
Digital Transformation for Retailers (Part 3 of 5): The What
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In the last entry in our “Digital Transformation in Retail” series, we outlined the underlying drivers to explain why digital transformation […]
Digital Transformation for Retailers (Part 2 of 5): Why?
Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]
Digital Transformation for Retailers (Part 1 of 5)
I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]
IRCE 2015: Springtime in Chicago
The weather was beautiful in Chicago this week for the Internet Retailer Conference + Expo (IRCE) 2015: Sunny skies, moderate temperatures, and no humidity. But if you know the weather in the Midwest, then you know that you only need to wait a day – or sometimes even an hour – and the weather can […]
2015 Consumer Markets Trend: Analytics & the Data-driven Consumer
In a Connected Consumer World, Analytics Starts with Consumer Data The data is in and it’s revealing that the data is really in! Tons of it. Not long ago, simply getting the data on our customers, sales, sentiment, stores – anything else we felt would be relevant – was a challenge. But now we have […]
Cracking the Consumer Code: Digital Age & New Technologies
Leading companies are examining the ways that they engage consumers through emerging digital channels. Analysis of engagement data is imperative to truly understand the people they are targeting. Building brand loyalty and fostering repeat sales hinge upon the creation and maintenance of meaningful relationships between consumers and the companies that serve them. New technologies have […]
Consumer Corner with Jim & Michael
Jim: Michael, how was your vacation? Michael: Ended too fast, too fast. We had a wonderful time in Freedom, NH, but freedom is now over. The days are getting shorter, the barbecues are wrapping up, and I even spotted a school bus this morning. Jim: Only 127 day until Christmas. Michael: And only 100 days until […]