When it comes to business challenges, especially large and complex ones, you need clearly defined priorities and a timeline that you can actually stick to. Easier said than done, right? There are bound to be a lot of opinions from different areas of your company, not to mention plenty of unexpected dependencies and surprises along […]
Heidi Haaven
Heidi has a passion for branding and believes a company's brand is a promise and continuous challenge. She does work with branding, communications, content strategy, and events.
Blogs from this Author
Everything You Thought You Knew About B2B Marketing: How Millennials Are Changing the Game
Millennials have set new precedents in consumer marketing, placing increased importance on transparency, relevancy and engagement. But do their shopping habits have an effect on how they prefer to engage with B2B marketers? Based on the Millennial study series conducted by IBM, the answer is simple: absolutely. With Millennials influencing more B2B purchasing decisions for their companies than […]