Heather Bowman

Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference.  Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement. Patterns represent modernized processes with […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences.  Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on Gary Dolsen’s digital focus at IBM while attending IBM’s Digital Experience Conference.  IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, […]

If brands and retailers were not regretting jumping on the social conversation bandwagon during the World Cup, they are now.  A month ago, the World Cup sparked the largest social conversation the world has seen.  And now that it has come to an end, it has not only produced the top team in the world […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]

For those of us who are passionate about soccer, our favorite event to showcase the talent of our individual countries is about to occur.  As world events take place, companies and brands take advantage of the convergence of different countries and people coming together in one place.  Not to mention the rest of the global […]

Although currently mobile channel (phones and tablets) sales are not making a huge impact on e-commerce, predictions tell a different tale.  In a report released by e-marketer, “by 2016, 85% of digital shoppers will be mobile shoppers as well”.[1]  Forrester’s released a study that predicts that mobile transactions will be the majority of e-commerce by […]

Consumer shopping behaviors and expectations are rapidly resulting in a redefinition of the shopping experience.  Consumers are given more choices in the ways they engage with brands and enabling them to shop in a variety of different ways at every stage of their shopping journey.  In response, retailers need to personalize the consumer experience with […]