Greg Ewing-Lee

Many manufacturers go to market through an indirect sales channel, such as a network of independent distributors, dealers or other partners. If you fit into this category, you know it’s important to continually evolve and evaluate relationships with your partners. 3 Dimensions of Success For any given indirect sales channel, there are three primary dimensions […]

Salesforce Marketing Cloud is a powerful digital marketing tool with many capabilities. But with so many features and possibilities, it can be hard to know where to start when it comes to implementation. Use this quick checklist to ensure that your organization is set up for success: ✓ Know it will take time and you […]

Marketing Cloud is a powerful and complex tool, but there are a few things that make it stand out as a premier solution for digital marketing. Here’s a closer look at what you need to know.  The Top 4 Features of Marketing Cloud 1: Marketing Cloud Connect Creating a powerful connection between other Salesforce Clouds […]

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, especially when it comes to lead management. The Power of Pardot That’s why Salesforce has made sure that its marketing automation platform, Pardot, integrates closely with the Sales Cloud platform. Thanks to this seamless integration, sales teams who work primarily within […]

What’s the key to maximizing revenue for most organizations? Aligning marketing and sales efforts, particularly when it comes to lead management. The Power of Pardot That’s why Salesforce has made sure that its marketing automation platform, Pardot, integrates closely with the Sales Cloud platform. Thanks to this seamless integration, sales teams who work primarily within […]